The risks of smoking are clear, and often repeated. But one reason that quitting is so hard is that smoking is pleasurable to smokers. They feel alert, focused and fully engaged in the day once they have had the day's first smoke. Nicotine addiction is strong, especially in those who have started smoking as teens, because the longer they smoke, the more nicotine receptors develop in their body. The behavioral cues that signal smokers to light up are also better established in long-time smokers. Those who quit must overcome nicotine's powerful grip and change their daily routines—sometimes even their friends—in order to succeed. More than 47 million Americans have kicked tobacco, so far. They have worked diligently, with plenty of support, but they have done it.

NEVER SMOKE... VIDEOS

CHAPTER 1 Quitting is Hard, But You Can Do It! Successful quitters have support, motivation, and a clear vision of life without cigarettes. VIEW VIDEO

CHAPTER 4 Are Light Cigarettes Better for You? Don't kid yourself! Light cigarettes carry heavy risks. VIEW VIDEO

CHAPTER 8 Smoking & Your Lungs Your respiratory system takes a direct hit from smoke and its toxins. VIEW VIDEO

CHAPTER 14 (currently viewing) Why Quitting Is Hard Nicotine addiction and behavioral cues keep smokers smoking. VIEW VIDEO

CHAPTER 17 Smoking is Deadly When you quit smoking, you begin to take control of your health and life. VIEW VIDEO